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Corporate
Imaging and Positioning
Crisis
Communications and PR Advocacy
Community
Relations
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Corporate Imaging and Positioning
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If you have just relocated your company
or you are launching a new business in San Antonio and need to
establish your company’s name in the local or regional market,
let Connolly & Company help you. We have a wealth of experience
in identity branding and imaging.
Case Study: Carter-Burgess
Carter-Burgess, a Texas-based engineering/architectural-consulting
firm, opened a new office of one employee – president Brad
Davis, in the San Antonio market. Davis was charged with the responsibility
of establishing a transportation division in Laredo, Texas, and
retained Connolly & Company with the goal of achieving brand
awareness in the marketplace and positioning Carter-Burgess as
the second-largest engineering/architectural-consulting firm in
San Antonio in just five years. Connolly & Company needed
to get Davis in front of local city and county leaders, as well
as business and community leaders in South Texas in order to build
top-of-mind name identification.
Connolly & Company encouraged Carter-Burgess
to get involved in chambers of commerce in both cities, placing
Davis in front of elected officials and potential clients. Due
to Connolly & Company’s leadership and well-established
relationships with media, community and business leaders, we were
able to seed important relationships on behalf of the client.
Two years later, Carter-Burgess was 60 employees strong, maintained
city and county contracts worth millions of dollars, and had been
positioned as the second-largest firm in San Antonio – three
years ahead of the five-year goal.
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